Localize the items

Glopal localizes the items’ text content (title, description, selected attributes… ) and prices with the same proprietary mechanism that is used for the website localization. This guarantees consistency between what is advertised and what the visitors see on the localized sites after clicking on the ad.

In a similar fashion, all operations on the prices are exactly the same when localizing items as for the prices displayed on the localized sites. If you use Glopal’s price adjustment and/or rounding features on the localized sites, they will automatically be applied to the converted prices for promoted items.

All this consistency is critical for Google to approve items for ads.