Acquisition channels

Glopal Marketing Solutions consist of two main acquisition channels:

• Google Ads

• Facebook Ads

Glopal, in its capacity as a Google Premier Partner, leverages Google Ads as a key growth channel for merchants. Glopal achieves this through a complex network of acquiring and directing international customers to the localized sites that Glopal provisions on a merchant's behalf.

Glopal derives this value through a set of various campaigns that advertize across various placements in the Google Network. A strong focus is placed on Google Shopping to maximize performance marketing.

Glopal also uses Facebook and Instagram's extensive network in order to produce additional sales value for merchants. The campaigns are set to either increase brand awareness, target conversions, enable remarketing or complement Google Ads.