Checkout Analytics

Analytics Feature for Glopal Checkout allows merchants to observe and optimize the sales funnel and the ads performance. This setup extends on the existing tracking code Glopal inherits from your source site content and propagates to all localized sites.

Glopal offers pre-made integration for well known platforms such as Google Analytics (Universal and GA4), Google Ads, and Facebook Pixel, and custom analytics integration to collect detailed analytics of the checkout flow.

It is your responsibility to collect buyer's consent when setting up analytics in Glopal Checkout. Glopal can propagate consent (or absence of consent) collected on your localized site by your existing Consent Management Platform to the Glopal Checkout (cross-domain consent). In order to properly collect and apply consent across the checkout funnel, you may need to list Glopal Checkout domain (https://<store> in your Privacy Policy and cosent prompt.

Pre-made integrations

  1. Google Analytics (Universal Analytics and Google Analytics 4)

  2. Google Ads

  3. Facebook Pixel

To set up analytics contact your Glopal account manager. You will be asked about ID and tracking preferences. Read more on Google Analytics setup and available options to adjust data collection.

Custom integration

For those who require additional customization, we offer the option to include your own Google Tag Manager container or any other custom JavaScript inside Glopal Checkout. Please be aware that this advanced setup will demand more effort on your part.

Note: Google Tag Manager (GTM) and custom JavaScript will run in an isolated sandbox, which means code will not have access to the checkout page and page elements (DOM).

Code will however, have access to the current page path, cookies as set on the localized site, selected local storage entries, and analytics events pushed via Data Layer, including the recommended GA4 events: begin_checkout, add_shipping_info, add_payment_info, and purchase.

Note: Glopal’s GTM container is using a separate GTM data layer “glDataLayer”, and Glopal's cookies are prefixed with “glopal_ga”.

So, once we set up your Tag Manager ID, your container will be able to send data to your properties. Also, our data layer contains additional details on the localized sites, so you could read it and set up specific variables and triggers to enrich your analytics on the localized sites.

Glopal will include your container or custom JavaScript code next to all checkout pages and will push Data Layer events with data as described in the Event Reference section.

While these instructions are described for a custom GA4 configuration and they are also valid for custom tracking with a third-party tool.

In the case of the latter, set up triggers and variables and use them according to your needs with the third-party tool.

If your tool has an integration with GTM, it may be even easier, you’ll have to follow the tool’s instructions.

Custom Google Tag Manager setup

  1. Define variables from Data Layer

  1. Define one or more event triggers for Glopal Checkout events

  1. Define tags using variables and triggers

Event Reference

All Glopal Checkout Events are based on Google Analytics 4 recommended events. Where required, events are extended with additional localization-specific parameters, like language or country. Every event is building up on previous events, extending available data as buyer is moving through the checkout funnel.


On entry to the checkout, on page refresh, on discount code entry in the checkout, on switching country / language / currency, on return from external payment.

Page location:/<country>/glopal-checkout/shipping



Your unique store ID


Your store platform (eg. "BigCommerce")


ISO Alpha-2 destination country code, "FR"


ISO three-letter currency code, like "EUR"


BCP47 language tag, like "fr-FR"


Checkout information (nested object)


ISO three-letter currency code, like "EUR"


Cart subtotal after discount, presented in the Checkout (display price). Depending on store settings it can include or not include duties and taxes.

Last applied discount code (if applicable)


Product information (list of objects)


By default "<store_id>-<product_id>"


Product name


Product brand name


Unit total before discount, presented in the Checkout (display price). Depending on store settings it can include or not include duties and taxes.


Quantity in the cart


Product identifier (parent product ID)


Product identifier (child/variant ID)


Product identifier (variant SKU)


On selecting shipping option, before moving to the next page with payment info.

Page location:/<country>/glopal-checkout/shipping


(same as above)


Grand Total


Shipping service grade type and incoterms (eg. "STANDARD DDU", "EXPRESS PF DDP")


On initating payment with the selected payment option

Page location:/<country>/glopal-checkout/payment


(same as above)


Grand Total


Payment method type and brand (eg. "SCHEME VISA", "applepay mc" etc.)


On completed purchase, before presenting confirmation page.

Page location: (varies - based on the payment method)


(same as above)


Grand Total


Glopal Order ID (starting with "GL-")

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