Feed localization

Once you connect your Merchant Center (MC) account with Glopal, we are able to access your domestic feed and pull the products to our systems. It's important to notice that we do NOT pull the products from the store platform (Shopify, BigCommerce, Magento, etc...) directly. Glopal exclusively uses Content API (an interface provided by Google) to interact programmatically with the Merchant Center account and the domestic feed. Retrieved items are then localized, uploaded to Glopal’s MCA, and exposed to Google Ads for campaigns.

Below, you’ll find a diagram of the overall process.